Our VISION

At Cover Y'r Assets, our vision is to empower women who love the outdoors by providing them with the confidence and security they need to go anywhere and do anything without being limited by where they can find a bathroom.

empowering women

We believe in opening doors for women across all walks of life. By creating outdoor gear designed specifically for women, we aim to not only enhance their outdoor experiences but also inspire them to empower others by supporting made in the USA products by women, for women.

inclusivity & respect

We have zero tolerance for negativity. Our "No Boneheads" policy ensures that our community is inclusive, respectful, and supportive. We welcome everyone who shares our values and our love for the great outdoors.

Join us in our mission to empower, inspire, and protect. Together, we can make a difference—one adventure at a time.

sustainability

Being green isn't just a buzzword for us—it's a commitment. From our product materials to our packaging and production, we prioritize sustainable practices that protect our planet for future generations.

enthusiasm & fun

We are passionate about what we do and it shows. Our brand enthusiasts are the heart of our community, and we are dedicated to making every adventure fun and memorable.

resilience & integrity

We value tenacity—pushing through challenges and never giving up. Our promise to always do the right thing is reflected in every decision we make, ensuring fairness and integrity in all our actions.